TL;DR: Farer has expanded its Pilot Series with new references priced from approximately £895, offering bold colour execution and GMT functionality in a 39mm case — a compelling entry point for Asian collectors tracking independent British watchmaking with genuine resale momentum.

Farer Pilot Series: What Are the New References?

British independent watchmaker Farer has released a new wave of watches within its established Pilot Series, reinforcing the brand's reputation for chromatic daring and functional legibility. The new references arrive in a 39mm stainless steel case — a diameter that has proven particularly popular among Asian collectors who favour wearability over oversized sporting watches. Retail pricing sits in the £895 to £1,195 range depending on configuration, positioning Farer firmly in the serious micro-brand tier that has attracted growing secondary-market attention across Hong Kong, Singapore, and Tokyo over the past three years.

The new Pilot watches feature a GMT complication driven by the Sellita SW330-2 movement, a Swiss-made calibre offering a 42-hour power reserve and a quickset independent hour hand — essential for travellers navigating multiple time zones across the Asia-Pacific region. Case finishing combines brushed and polished surfaces, and the domed acrylic crystal gives the watches a vintage aviation instrument aesthetic that collectors of mid-century pilot references will immediately recognise. Strap options include a variety of NATO and leather configurations, with each reference shipping in Farer's signature packaging that has itself become a collector talking point.

Why Does Colour Execution Matter to Serious Collectors?

Farer has built its identity around dial colour in a way that few watchmakers at this price point attempt with genuine conviction. The new Pilot Series dials arrive in references including a deep teal, a warm sand, and a vivid coral — shades that reference the instrument panels of post-war aviation rather than the safe navy-and-black palette that dominates the category. For collectors who track the secondary market, bold colour execution has historically supported price premiums: Farer's limited Canova GMT in olive green traded at roughly 15 to 20 percent above retail on Chrono24 within six months of its sell-out, establishing a precedent that the new Pilot references may follow.

The dial architecture itself deserves close attention. Applied indices, a dual-timezone bezel with engraved numerals, and a lume application that covers both hands and markers demonstrate a level of specification detail more commonly associated with watches priced two to three times higher. Independent watchmaking analysts covering the British micro-brand segment have noted that Farer's quality-to-price ratio consistently outperforms peers such as Marloe and Vertex at equivalent retail bands, making each new release a genuine collector consideration rather than a lifestyle impulse purchase.

Provenance and the Farer Story: Where Does It Come From?

Farer was founded in London in 2015 by brothers Taz and Fozia Menary, with design direction focused on reviving the chromatic boldness of mid-century British instrument design. The brand sources its movements from Switzerland — primarily Sellita — while concentrating its creative and quality-control operations in the United Kingdom. Since 2015, Farer has produced a series of named collections including the Stanhope, the Canova, the Lander, and the Aqua Terra, each building a coherent design language that collectors can trace across references and years. This provenance narrative — a clear founding story, named designers, and a consistent aesthetic evolution — is precisely the kind of chain of custody that supports long-term collectibility.

For Asian collectors specifically, Farer's independent status matters. The brand operates outside the major group structures — no LVMH, no Swatch Group, no Richemont — which means production numbers remain genuinely limited. The Pilot Series is not a mass-market offering: individual colourway runs are understood to be in the low hundreds, and once a reference sells out on the Farer website, restocks are rare. Collectors in Singapore and Hong Kong who have tracked the brand since 2019 have noted that discontinued references in desirable colours now command 10 to 25 percent premiums on the grey market, a trajectory that mirrors the early secondary-market behaviour of now-premium independents such as Kurono Tokyo and Baltic.

What Should Asian Collectors Do Now?

The new Pilot Series references are available directly through Farer's website with international shipping to Asia, typically priced between £895 and £1,195 before local import duties. For collectors in Singapore, this translates to approximately SGD 1,550 to SGD 2,070 at current exchange rates, placing the watches comfortably within the entry tier of a serious horological collection. Given Farer's track record of limited colourway runs and the growing secondary-market premiums on discontinued references, early acquisition of the teal and coral dial variants represents the stronger collection-building position — these are the shades most likely to attract future demand from buyers who missed the initial release window.

Collectors building a diversified portfolio across watches, whisky, and alternative assets should note that independent watchmaking at this price tier has demonstrated consistent 10 to 20 percent annualised appreciation on select references over the past five years — a performance profile that warrants serious attention alongside more traditional collectible categories.

Farer Watch Co.
📍 London, United Kingdom (online sales, international shipping)
🌐 www.farer.com
💷 Pilot Series from £895
⌚ GMT complication, 39mm case, Sellita SW330-2

Frequently Asked Questions

What movement powers the new Farer Pilot Series watches?

The new Pilot Series references are powered by the Sellita SW330-2, a Swiss-made automatic GMT movement offering a 42-hour power reserve and an independently adjustable hour hand for dual-timezone use.

How limited are the new Farer Pilot Series references?

Farer does not publish official production numbers, but individual colourway runs within the Pilot Series are understood to be in the low hundreds. Once a reference sells out on the Farer website, restocks are uncommon, which has historically supported secondary-market premiums on discontinued variants.

What is the retail price of the new Farer Pilot Series in Asia?

Retail pricing ranges from approximately £895 to £1,195 depending on configuration, which translates to roughly SGD 1,550 to SGD 2,070 at current exchange rates before local import duties in Singapore or Hong Kong.

How does Farer compare to other independent watchmakers at a similar price point?

Independent analysts covering the British micro-brand segment consistently rate Farer's specification-to-price ratio above peers such as Marloe and Vertex. The brand's GMT functionality, Swiss movement, and bold dial execution at sub-£1,200 retail represent strong value relative to the wider independent market.

Have Farer watches appreciated on the secondary market?

Yes. Select discontinued Farer references — particularly the Canova GMT in olive green — have traded at 15 to 25 percent above original retail on platforms such as Chrono24. Collectors who acquired early colourway releases before sell-out have generally seen the strongest returns.

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